International Journal of Management and Applied Science (IJMAS)
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Statistics report
Sep. 2019
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 65
Paper Published : 4062
No. of Authors : 8338
  Journal Paper




Paper Title :
Chinese Buying Luxury Counterfeits Behavior: The Role Of Social Influence And Personal Gratification In Forming Attitudes And Purchase Intention

Author :Pi-Chuan Sun, Hsien-Long Huang, Min-Ta Lin

Article Citation :Pi-Chuan Sun ,Hsien-Long Huang ,Min-Ta Lin , (2015 ) " Chinese Buying Luxury Counterfeits Behavior: The Role Of Social Influence And Personal Gratification In Forming Attitudes And Purchase Intention " , International Journal of Management and Applied Science (IJMAS) , pp. 26-30, Volume-1,Issue-9

Abstract : This paper’s objectives are to examine the determinants that influence consumers to purchase counterfeit products in Chinese societies, using Taiwan and Shanghai as sample. We examine the antecedent factors of attitudes regarding counterfeits and the relation between the attitudes regarding counterfeit luxury brands and the purchase intention. The results reveal that both social influence and personal gratification have significant effect on attitudes toward counterfeits luxury brands. This study contributes to research on relation between the consumer attitude toward counterfeit and its antecedents and intention to purchase counterfeit luxury brand by a holistic analysis. Keywords: Counterfeit, Attitude toward counterfeits, Social influence, Personal gratification.

Type : Research paper


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