Paper Title :Developing Business And Marketing In А Time Of War Confrontation

Author :Neviana Krasteva

Article Citation :Neviana Krasteva , (2015 ) " Developing Business And Marketing In А Time Of War Confrontation " , International Journal of Management and Applied Science (IJMAS) , pp. 126-129, Volume-1,Issue-9

Abstract : The article deals with some of the modern trends in the development of the marketing concept. The argument is presented that classical marketing is losing its importance; the defining characteristics of the future marketing model are discussed: global consumer’s culture in the time of military conflicts- globalization through higher mobility, mass media, music, sport are studied. Further studies are made into the nature of similar and different types of consumer behavior in circumstamces of war. Some of the applications of new culture in marketing are shown, along consequences of the development of the marketing concept. Key words- marketing channels, marketing mix, military conflicts, social media JEL M31 M3

Type : Research paper

Published : Volume-1,Issue-9

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