International Journal of Management and Applied Science (IJMAS)
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Statistics report
Nov. 2018
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 54
Paper Published : 3316
No. of Authors : 6857
  Journal Paper




Paper Title :
Factors Affecting Thai Football Fans’ Purchase Intention Towards Thailand’s Premier League Club Jerseys

Author :Natheenon Visetvithsakul, Rapeepat Techakittiroj

Article Citation :Natheenon Visetvithsakul ,Rapeepat Techakittiroj , (2015 ) " Factors Affecting Thai Football Fans’ Purchase Intention Towards Thailand’s Premier League Club Jerseys " , International Journal of Management and Applied Science (IJMAS) , pp. 153-158, Volume-1,Issue-9, Special Issue-2, Oct

Abstract : At this moment, Thai Premier League football becomes a fever in Thailand due to the development of league system, the increasing of Thai professional players, the incoming of popular foreign players, and the achievement of Thailand national team.The aim of this research was to study the factors affecting Thai football fans’ purchase intention toward Thailand Premier League club jerseys.The results of the research showed that product quality, product design, team performance, perceived pride and social influence are the factors affecting Thai football fans’ purchase intention on club jerseys. Marketing which combined price and promotion did not affect with Thai football fans’ purchase intention on club jerseys. Keywords: Club Jerseys, Purchase Intention, Thai Football Fans, Thailand Premier League.

Type : Research paper

Indexed : Google Scholar


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