International Journal of Management and Applied Science (IJMAS)
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Statistics report
Nov. 2018
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 54
Paper Published : 3316
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  Journal Paper




Paper Title :
Factors Influencing The Intention To Use Mobile Banking Services In Bangkok, Thailand

Author :Panjaporn Chansaenroj, Rapeepat Techakittiroj

Article Citation :Panjaporn Chansaenroj ,Rapeepat Techakittiroj , (2015 ) " Factors Influencing The Intention To Use Mobile Banking Services In Bangkok, Thailand " , International Journal of Management and Applied Science (IJMAS) , pp. 165-169, Volume-1,Issue-9, Special Issue-2, Oct

Abstract : Nowadays, Mobile Banking can help the customer to manage their account anytime and anywhere on their devices or mobile phone, the customer can simply log into the mobile banking service in each bank.This research aims to identify the factors which affect the consumer to use the mobile banking services which bank can use this information to improve their system and services efficiently. The finding shows that the perceived usefulness, perceived ease of use, the perceived cost and perceived risk were affected with the intention to use mobile banking. Keywords - Bangkok, Banking Service, Intention to Use, Mobile Banking, Thailand.

Type : Research paper

Indexed : Google Scholar


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