International Journal of Management and Applied Science (IJMAS)
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Statistics report
Nov. 2018
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 54
Paper Published : 3316
No. of Authors : 6857
  Journal Paper




Paper Title :
An Analysis Of Mobile Banking Customers For A Bank Strategy And Policy Planning

Author :Behrooz Noori

Article Citation :Behrooz Noori , (2015 ) " An Analysis Of Mobile Banking Customers For A Bank Strategy And Policy Planning " , International Journal of Management and Applied Science (IJMAS) , pp. 247-253, Volume-1,Issue-9, Special Issue-2, Oct

Abstract : Online banking is increasingly common. Financial institutions deliver online services via various electronic channels, subsequently diminishing the importance of conventional branch networks. This study proposed an integrated data mining and customer behavior scoring model to manage existing mobile banking users in an Iranian bank. This segmentation model was developed to identify groups of customers based on transaction history, recency, frequency, monetary background. It classified mobile banking users into six groups. This study demonstrated that identifying customers by a behavioral scoring facilitates marketing strategy assignment. Then the bank can develop its marketing actions.Thus, the bank can attract more customers, maintain its customers, and keep high customers' satisfaction. Keywords- Data mining;mobile data, mobile banking; customer segmentation

Type : Research paper

Indexed : Google Scholar


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