International Journal of Management and Applied Science (IJMAS)
.
Follow Us On :
current issues
Volume-7,Issue-1  ( Jan, 2021 )
Past issues
  1. Volume-7,Issue-1  ( Jan, 2021 )
  2. Volume-6,Issue-12  ( Dec, 2020 )
  3. Volume-6,Issue-11  ( Nov, 2020 )
  4. Volume-6,Issue-10  ( Oct, 2020 )
  5. Volume-6,Issue-9  ( Sep, 2020 )
  6. Volume-6,Issue-8  ( Aug, 2020 )
  7. Volume-6,Issue-7  ( Jul, 2020 )
  8. Volume-6,Issue-6  ( Jun, 2020 )
  9. Volume-6,Issue-5  ( May, 2020 )
  10. Volume-6,Issue-4  ( Apr, 2020 )

Statistics report
Apr. 2021
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 83
Paper Published : 4547
No. of Authors : 9364
  Journal Paper


Paper Title :
GRABTAXI: A Taxi Revolution In Thailand

Author :Danuvasin Charoen

Article Citation :Danuvasin Charoen , (2015 ) " GRABTAXI: A Taxi Revolution In Thailand " , International Journal of Management and Applied Science (IJMAS) , pp. 154-157, Volume-1,Issue-9

Abstract : Abstract- The study investigates the business process and business model of GRABTAXI. The paper also discusses how the company implemented strategies to gain competitive advantages. The data were derived from the analysis of secondary data and the in-depth interviews among the staffs, taxi drivers, and key customers. The findings indicated that the company’s competitive advantages came from being the first mover, emphasising the ease of use and tangible benefits of the application, and using network effect strategy. Keywords- Taxi, Mobile Application, Thailand, Taxi Application.

Type : Research paper

Published : Volume-1,Issue-9


DOIONLINE NO - IJMAS-IRAJ-DOIONLNE-3234   View Here

Copyright: © Institute of Research and Journals

| PDF |
Viewed - 53
| Published on 2015-10-30
   
   
IRAJ Other Journals
IJMAS updates
IJMAS -THANK YOU ALL FOR CONTRIBUTING YOUR PAPER TO IJMAS DEC ISSUE. ALL AUTHORS ARE REQUESTED TO GET THEIR HARD COPY NOW.
The Conference World
Facebook

JOURNAL SUPPORTED BY