Paper Title :Different Determinants For Passenger Loyalty To Low Cost Carriers Between Domestic And International Flights

Author :Govit Rungseriruch, Whei-Li, Lu

Article Citation :Govit Rungseriruch ,Whei-Li ,Lu , (2015 ) " Different Determinants For Passenger Loyalty To Low Cost Carriers Between Domestic And International Flights " , International Journal of Management and Applied Science (IJMAS) , pp. 27-30, Volume-1,Issue-10

Abstract : Low cost airlines are becoming aggressive competitors to full service airlines. As of today, there are many low cost airlines in which offered both domestic and international flights that offered low fare in competing with full service airlines. With their expansions and business model, it allows LCCs to take over the market shares. This research was conducted to investigate the different determinants of passenger loyalty between domestic and international flights. Questionnaire was used to collect data from respondents by using the 5 Likert scale based on their level of the agreement on each question and there are total of 24 questions. After data were collected, questionnaire data were proceed with one-way ANOVA and t-test to see if there is any different between domestic and international flights. Keywords- Air Passenger loyalty, Domestic and International Flights, Passenger Satisfaction, Passenger Trust, Price, Service Employee Self-Efficacy, Service Recovery.

Type : Research paper

Published : Volume-1,Issue-10

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