Paper Title :A Theory Of Organizational Image Management
Author :Joseph Eric Massey
Article Citation :Joseph Eric Massey ,
(2016 ) " A Theory Of Organizational Image Management " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 1-6,
Volume-2,Issue-1
Abstract : Organizational image management is a theoretically-driven process model, which postulates that organizations
must create, maintain, and in many cases regain a legitimate image of themselves in the eyes of their stakeholders. The
theory is explicated and important variables in the process are examined, including organizational credibility, identity,
image, and reputation. The model provides integrated marketing communication (IMC) scholars and practitioners a
theoretical model on which to base their work.
Keywords- Image, Legitimacy, Reputation, Integrated Marketing.
Type : Research paper
Published : Volume-2,Issue-1
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-3810
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Copyright: © Institute of Research and Journals
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Published on 2016-02-02 |
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