International Journal of Management and Applied Science (IJMAS)
current issues
Volume-4,Issue-8  ( Aug, 2018 )
Past issues
  1. Volume-4,Issue-8  ( Aug, 2018 )
  2. Volume-4,Issue-7  ( Jul, 2018 )
  3. Volume-4,Issue-6  ( Jun, 2018 )
  4. Volume-4,Issue-5  ( May, 2018 )
  5. Volume-4,Issue-4  ( Apr, 2018 )
  6. Volume-4,Issue-3  ( Mar, 2018 )
  7. Volume-4,Issue-2  ( Feb, 2018 )
  8. Volume-4,Issue-1  ( Jan, 2018 )
  9. Volume-3,Issue-12  ( Dec, 2017 )
  10. Volume-3,Issue-11  ( Nov, 2017 )

Statistics report
Nov. 2018
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 54
Paper Published : 3316
No. of Authors : 6857
  Journal Paper




Paper Title :
A Theory Of Organizational Image Management

Author :Joseph Eric Massey

Article Citation :Joseph Eric Massey , (2016 ) " A Theory Of Organizational Image Management " , International Journal of Management and Applied Science (IJMAS) , pp. 1-6, Volume-2,Issue-1

Abstract : Organizational image management is a theoretically-driven process model, which postulates that organizations must create, maintain, and in many cases regain a legitimate image of themselves in the eyes of their stakeholders. The theory is explicated and important variables in the process are examined, including organizational credibility, identity, image, and reputation. The model provides integrated marketing communication (IMC) scholars and practitioners a theoretical model on which to base their work. Keywords- Image, Legitimacy, Reputation, Integrated Marketing.

Type : Research paper

Indexed : Google Scholar


Copyright: © Institute of Research and Journals

| PDF |
Viewed - 161
| Published on 2016-02-02
   
   
IRAJ Other Journals
IJMAS updates
IJMAS -THANK YOU ALL FOR CONTRIBUTING YOUR PAPER TO IJMAS DECEMBER ISSUE.ALL AUTHORS ARE REQUESTED TO GET THEIR HARD COPY NOW.
The Conference World

JOURNAL SUPPORTED BY