International Journal of Management and Applied Science (IJMAS)
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Statistics report
Sep. 2019
Submitted Papers : 80
Accepted Papers : 10
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Acc. Perc : 12%
Issue Published : 64
Paper Published : 4050
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  Journal Paper




Paper Title :
Intransitive Consumer Preferences In A Multi Attribute Choice Experiment

Author :Zoltan Veres, Tamas Tarjan

Article Citation :Zoltan Veres ,Tamas Tarjan , (2016 ) " Intransitive Consumer Preferences In A Multi Attribute Choice Experiment " , International Journal of Management and Applied Science (IJMAS) , pp. 75-79, Volume-2,Issue-4

Abstract : Strong or neutral characteristics of attributes means the subjective importance of a given feature. According to our assumption it determines to what extent a given product attribute adds to the preference of an individual. By application of the Q-grid technique filtering of attributes can be possible. Our experiments affirmed our assumption that intransitivity in consumer preferences is inevitable and increasing with product complexity, multiattribute product-choices are however less intransitive than those based on the pure mathematical model. A further result is that volume of information has no significant influence on the choice. Keywords- preferences; complexity; importances; intransitivity

Type : Research paper


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