Paper Title :Intransitive Consumer Preferences In A Multi Attribute Choice Experiment
Author :Zoltan Veres, Tamas Tarjan
Article Citation :Zoltan Veres ,Tamas Tarjan ,
(2016 ) " Intransitive Consumer Preferences In A Multi Attribute Choice Experiment " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 75-79,
Volume-2,Issue-4
Abstract : Strong or neutral characteristics of attributes means the subjective importance of a given feature. According to our
assumption it determines to what extent a given product attribute adds to the preference of an individual. By application of
the Q-grid technique filtering of attributes can be possible. Our experiments affirmed our assumption that intransitivity in
consumer preferences is inevitable and increasing with product complexity, multiattribute product-choices are however less
intransitive than those based on the pure mathematical model. A further result is that volume of information has no
significant influence on the choice.
Keywords- preferences; complexity; importances; intransitivity
Type : Research paper
Published : Volume-2,Issue-4
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-4369
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Copyright: © Institute of Research and Journals
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Published on 2016-05-04 |
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