Paper Title :Marketing Use By The Insurance Companies In Albania
Author :Evelina Bazini
Article Citation :Evelina Bazini ,
(2016 ) " Marketing Use By The Insurance Companies In Albania " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 107-110,
Volume-2,Issue-5
Abstract : The marketing of insurance services, as special form financial services, is a unique and highly specialized branch
of marketing. Due to the characteristics that services have, which make them different from the tangible goods, its marketing
is more difficult. Marketers of insurance services are facing challenges in communicating these products due to the difficulty
of visually communicated in advertisements, or their unexciting nature which make harder the task of attracting customer
attention.
The aim of this paper is to describe the perceptions that marketing managers in the insurance companies in Albania have of
the activities they perform that are most deserving of priority attention. A list of the main areas of insurance services
marketing is provided referring to the point of view of marketing managers. Taking in consideration that improvements on
each area are expected to provide the highest returns in terms of improved company performance, this list is ranked
according to those areas which should be given more importance
Keywords- services marketing, insurance services, improving performance.
Type : Research paper
Published : Volume-2,Issue-5
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-4571
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Copyright: © Institute of Research and Journals
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Published on 2016-06-04 |
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