Paper Title :Study On The Degree Of Website Localization Among Overseas Foreign Exchange Trading Platforms In China
Author :Gevorg (George) Grigoryan
Article Citation :Gevorg (George) Grigoryan ,
(2016 ) " Study On The Degree Of Website Localization Among Overseas Foreign Exchange Trading Platforms In China " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 47-51,
Volume-2,Issue-6
Abstract : This paper examines website localization practices across overseas Foreign Exchange trading platforms operating
in the Chinese market. Content analysis of top 15 advertising Foreign Exchange websites was carried out by three
localization experts simultaneously. The quantitative research findings are accompanied by useful insights from content
marketing specialists. The results show that there are three distinct localization practices among the studied websites:
standardized, localized and mixed. Foreign exchange platforms and the whole e-commerce phenomenon are relatively new
in China and, thus, a small number of studies were done in this field. Added to that, the limitations in the scope of study
together with mixed findings suggest that further research should be carried out in order to firmly assess any correlation
between the degree of website localization, e-trust, customer acquisition and overall performance of Foreign Exchange
platforms.
Keywords- website localization, Foreign Exchange Platforms, ForEx, China, online marketing, Baidu Pay Per Click,
standardization vs. adaptation, international marketing
Type : Research paper
Published : Volume-2,Issue-6
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-4830
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Copyright: © Institute of Research and Journals
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Published on 2016-07-15 |
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