Paper Title :The Effect of Price, Quality and Store Loyalty on Malaysian Consumer’s Private Label Brand (PLB) Purchase Intention

Author :Shahid Bashir, Kamaljeet Kaur, Sabbar Dahham Sabbar, Safdar Abbas, Mushtaq Ahmad

Article Citation :Shahid Bashir ,Kamaljeet Kaur ,Sabbar Dahham Sabbar ,Safdar Abbas ,Mushtaq Ahmad , (2016 ) " The Effect of Price, Quality and Store Loyalty on Malaysian Consumer’s Private Label Brand (PLB) Purchase Intention " , International Journal of Management and Applied Science (IJMAS) , pp. 147-149, Volume-2,Issue-8

Abstract : The purpose of the research is to examine the relationship between consumer’s Private Label Brand (PLB) purchase intention and the variable such as store loyalty, price and quality. For the achievement of this purpose, three research hypotheses were proposed examining the relationship of consumer’s purchase intentions towards private labels and the other research variables (price, quality and store loyalty). The sampling framework of this survey based study consist of Malaysian shoppers who usually engaged themselves to purchase from famous retail stores (e.g. Giant, Tesco etc.) of Selangor state. The sample size was assumed as 400. The outcome shows that there was relationship found among all the given variables, which means that all three research hypothesis were found to be supported. Index Terms- Marketing, Consumer, Purchase Intention, Branding, Private Labels

Type : Research paper

Published : Volume-2,Issue-8

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