International Journal of Management and Applied Science (IJMAS)
current issues
Volume-4,Issue-10  ( Oct, 2018 )
Past issues
  1. Volume-4,Issue-10  ( Oct, 2018 )
  2. Volume-4,Issue-9  ( Sep, 2018 )
  3. Volume-4,Issue-8  ( Aug, 2018 )
  4. Volume-4,Issue-7  ( Jul, 2018 )
  5. Volume-4,Issue-6  ( Jun, 2018 )
  6. Volume-4,Issue-5  ( May, 2018 )
  7. Volume-4,Issue-4  ( Apr, 2018 )
  8. Volume-4,Issue-3  ( Mar, 2018 )
  9. Volume-4,Issue-2  ( Feb, 2018 )
  10. Volume-4,Issue-1  ( Jan, 2018 )

Statistics report
Dec. 2018
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 56
Paper Published : 3418
No. of Authors : 7048
  Journal Paper




Paper Title :
Ghettoization of World Economy and it’s Impact on Marketing

Author :Neviana Krasteva

Article Citation :Neviana Krasteva , (2016 ) " Ghettoization of World Economy and it’s Impact on Marketing " , International Journal of Management and Applied Science (IJMAS) , pp. 84-88, Volume-2,Issue-10

Abstract : The study investigates the ghettoization of regions and countries in the time of globalization. It is a process similar to the one that took place in 16 century in Europe when ghettos were found. The outcomes of that process are some specifics in marketing that companies are implementing on those markets. Different cases were studied. Main point is Bulgaria and its situation as the poorest country in EU. Keywords— Marketing Channels, Marketing Mix, Military Conflicts, Social Media.

Type : Research paper

Indexed : Google Scholar


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