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  Journal Paper




Paper Title :
Innovative Marketing that Affect the Successful Implementation of Electronic Business for Export, Bang Pain Industrial Estate

Author :Jiraporn Boonying

Article Citation :Jiraporn Boonying , (2016 ) " Innovative Marketing that Affect the Successful Implementation of Electronic Business for Export, Bang Pain Industrial Estate " , International Journal of Management and Applied Science (IJMAS) , pp. 39-43, Volume-2,Issue-11

Abstract : Research Innovative marketing that affect the successful implementation of electronic business for export in Bang Pa InIndustrial Estate aims to study 1. Learn the business of electronic business for export. 2. Innovation in Industrial Estate studied business marketing electronics for export. 3. Industrial Estate in the implementation of electronic business for export. In Industrial Estate 4. To study the relationship between marketing innovation that resulted in the successful implementation of electronic business for export. In Industrial Estate is the instrument used in the research population were used in the study. Entrepreneurs and business related electronics for export. In Industrial Estate Zone exports amounted to 10,398 individual samples used in the research were entrepreneurs and business related electronics for export. Revenue in Industrial Estate 390 The table for determining the sample size of Taro Yamane data analysis software packages. Computer processing statistics used in this study were percentage, mean, standard deviation. hypothesis The statistical correlation of Pearson. The results were as follows: 1. the business of electronic business for export, mainly to the BIE chief production line. With work experience 4-6 years of export business 4-5 years, the proportion of export sales, domestic sales year 2014- 2015 as a percentage 1-25% of all sales of products exported one . 3 product line overseas output is between 1-3 in countries that export goods to the supplier ASEAN countries (Brunei, Indonesia, Malaysia, Philippines) technology used in the manufacture of similar competitors. The company's budget for research and development of products per year, equivalent to 1-3 percent of sales and operations executives of the company. Trying desperately to keep the company as a producer, or create new products (new product) is the first company. (Even if it does not succeed in several times) 2. Innovative business marketing electronics for export in Bang Pa In Industrial Estate, overall the innovative marketing of electronic business for export in Bang Pa In Industrial Estate. At a moderate level (= 3.30), in descending order of importance, from most to least include innovative marketing (= 3.37), followed by innovation or product (= 3.32) and innovative processes (= 3.22) 3. Performance exports overall, the production performance of exports in the medium level (= 3.25), in order of importance, from most to least include the results of operations (= 3.36) and. innovation (= 3.14) 4. the relationship between innovation and success in the export market in Industrial Estate. Ayutthaya the overall correlation is high. Significant statistical level. 01 and considering minor issues found innovative product or products are associated low significance level of. 01 innovation process is related to the results. implementation of electronic business in Industrial Estate. For export Is high the level of statistical significance. 01 and innovations in the market is related to the performance of electronic business in Industrial Estate. Very high the level of statistical significance .01. Keywords— Innovation, Market Performance Electronic Business BIE.

Type : Research paper


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