International Journal of Management and Applied Science (IJMAS)
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Statistics report
Oct. 2019
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 67
Paper Published : 4093
No. of Authors : 8411
  Journal Paper




Paper Title :
The Value of Location: Spatial Analysis of Urban Morphology For Retail Development

Author :Kostin Vitalii, Halounova Lena

Article Citation :Kostin Vitalii ,Halounova Lena , (2016 ) " The Value of Location: Spatial Analysis of Urban Morphology For Retail Development " , International Journal of Management and Applied Science (IJMAS) , pp. 143-146, Volume-2,Issue-11, Special Issue-2

Abstract : In this paper we present a method of mapping of location attractiveness for retailing through the analysis of urban morphology. Using spatial analysis in GIS we answer the most actual questions for retailers: how different locations within a city are accessible or connect spatially; which street or place is more passable or whether the location for business will be popular among potential customers. We investigate spatial features of an urban form, offering a new insights into retail location theory. In order to ease the interpretation of the results we create maps of place attractiveness which can be used by specialists as well as laypersons. Keywords- Spatial analysis; GIS, Accessibility; Betweenness; Retailing.

Type : Research paper


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