International Journal of Management and Applied Science (IJMAS)
current issues
Volume-4,Issue-8  ( Aug, 2018 )
Past issues
  1. Volume-4,Issue-8  ( Aug, 2018 )
  2. Volume-4,Issue-7  ( Jul, 2018 )
  3. Volume-4,Issue-6  ( Jun, 2018 )
  4. Volume-4,Issue-5  ( May, 2018 )
  5. Volume-4,Issue-4  ( Apr, 2018 )
  6. Volume-4,Issue-3  ( Mar, 2018 )
  7. Volume-4,Issue-2  ( Feb, 2018 )
  8. Volume-4,Issue-1  ( Jan, 2018 )
  9. Volume-3,Issue-12  ( Dec, 2017 )
  10. Volume-3,Issue-11  ( Nov, 2017 )

Statistics report
Nov. 2018
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 54
Paper Published : 3316
No. of Authors : 6857
  Journal Paper




Paper Title :
Understanding and Predicting Online Purchase Intention: Development of a Model For Cognitive-Affective Shopper Responses

Author :Abubaker Shaouf, Kevin Lu

Article Citation :Abubaker Shaouf ,Kevin Lu , (2016 ) " Understanding and Predicting Online Purchase Intention: Development of a Model For Cognitive-Affective Shopper Responses " , International Journal of Management and Applied Science (IJMAS) , pp. 96-98, Volume-2,Issue-12, Special Issue-1

Abstract : This paper aims to develop a model for online purchase intention in a B2C environment, integrating cognitive and affective responses based on the theory of reasoned action. Seven hypotheses were developedand tested on a dataset of 532 observations collected via a questionnaire survey. The results of this study indicate that both cognitive and affective judgements are important for online transactions.A contribution of this study is that it extends our understanding of how online purchase intention is formed through a cognitive-affective process. Keywords— Online Trust, Pleasure, Arousal, Attitude, Purchase Intention.

Type : Research paper

Indexed : Google Scholar


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