International Journal of Management and Applied Science (IJMAS)
.
current issues
Volume-5,Issue-7  ( Jul, 2019 )
Past issues
  1. Volume-5,Issue-7  ( Jul, 2019 )
  2. Volume-5,Issue-6  ( Jun, 2019 )
  3. Volume-5,Issue-5  ( May, 2019 )
  4. Volume-5,Issue-4  ( Apr, 2019 )
  5. Volume-5,Issue-3  ( Mar, 2019 )
  6. Volume-5,Issue-2  ( Feb, 2019 )
  7. Volume-5,Issue-1  ( Jan, 2019 )
  8. Volume-4,Issue-12  ( Dec, 2018 )
  9. Volume-4,Issue-11  ( Nov, 2018 )
  10. Volume-4,Issue-10  ( Oct, 2018 )

Statistics report
Sep. 2019
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 65
Paper Published : 4063
No. of Authors : 8344
  Journal Paper




Paper Title :
The Mediating Role of Perceived Product Quality: The Analysis of Relationship Between Organizational Capability and Customer Value

Author :Nirusa Sirivariskul

Article Citation :Nirusa Sirivariskul , (2017 ) " The Mediating Role of Perceived Product Quality: The Analysis of Relationship Between Organizational Capability and Customer Value " , International Journal of Management and Applied Science (IJMAS) , pp. 131-134, Volume-3,Issue-1

Abstract : This research examined the relationship between organizational capabilityand customer valueusing the mediating role of perceived product quality.Data from 105 firms were collected using a survey questionnaire and regression analysis was used for statistic analysis.MedGraphprogramme was adopted and used in this research. Sobel and Kenny and Boron tests were also used forevaluating the mediating effect of perceived product quality on the relationship between organizational capabilityand customer value. Furthermore, the aim was to give guidance to the manufacturers on how they should develop organizational capability, customer value. In addition, the mediatingconstructors was undertaken to inform the model. The variables in model were measured by a number of scale items. Both reliability and validity were demonstrated.The results supportedthe hypotheses and there was a relationship betweenorganizational capability and customer value viathe mediating effects of perceived product quality. These findings will help managers to design and manage organizational capabilityto enhance perceived product qualityin the organization and to increase the customer value. Index terms-Organizational capability, Customer value, Perceived product quality.

Type : Research paper


Copyright: © Institute of Research and Journals

| PDF |
Viewed - 60
| Published on 2017-03-06
   
   
IRAJ Other Journals
IJMAS updates
IJMAS -THANK YOU ALL FOR CONTRIBUTING YOUR PAPER TO IJMAS JULY ISSUE.ALL AUTHORS ARE REQUESTED TO GET THEIR HARD COPY NOW.
The Conference World
Facebook

JOURNAL SUPPORTED BY