Paper Title :Exploring Key Factors on Technology Acceptance of Mobile Payment Users in Indonesia Using Modified Unified Theory of Acceptance and Use of Technology (UTAUT) Model Use Case: ABC Easy Tap

Author :Numan R Manaf, Maya Ariyanti

Article Citation :Numan R Manaf ,Maya Ariyanti , (2017 ) " Exploring Key Factors on Technology Acceptance of Mobile Payment Users in Indonesia Using Modified Unified Theory of Acceptance and Use of Technology (UTAUT) Model Use Case: ABC Easy Tap " , International Journal of Management and Applied Science (IJMAS) , pp. 40-44, Volume-3,Issue-1, Special Issue-2

Abstract : Technology has affected all aspects of human lives, including the financial industry. The evolution of financial services has brought to a new era, which is cash-less transaction using electronic money (emoney). Nowadays most of smartphones are equipped with contact less technology such as Near Field Communication (NFC) which is a short distance data transfer wireless communication that enables value exchange such as purchase of goods and services or payment through mobile device (mobile payment). In 2015, ABC easy tap was introduced to the market which is a mobile payment product which is an emoney product that utilized NFC technology for financial transaction. Users can easily just tap on NFC reader to use ABC emoney. This study is conducted aimed to explore factors that determined the market to use the ABC easy tap product using the Unified Theory of Acceptance and Use of Technology Model2 (UTAUT2). Keywords- E-money; Mobile Payment; Technology Adoption; Consumer Behavior

Type : Research paper

Published : Volume-3,Issue-1, Special Issue-2

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