International Journal of Management and Applied Science (IJMAS)
.
current issues
Volume-6,Issue-5  ( May, 2020 )
Past issues
  1. Volume-6,Issue-5  ( May, 2020 )
  2. Volume-6,Issue-4  ( Apr, 2020 )
  3. Volume-6,Issue-3  ( Mar, 2020 )
  4. Volume-6,Issue-2  ( Feb, 2020 )
  5. Volume-6,Issue-1  ( Jan, 2020 )
  6. Volume-5,Issue-12  ( Dec, 2019 )
  7. Volume-5,Issue-11  ( Nov, 2019 )
  8. Volume-5,Issue-10  ( Oct, 2019 )
  9. Volume-5,Issue-9  ( Sep, 2019 )
  10. Volume-5,Issue-8  ( Aug, 2019 )

Statistics report
Jul. 2020
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 75
Paper Published : 4404
No. of Authors : 9054
  Journal Paper




Paper Title :
Exerciser’ S Buying Decision of Whey Protein in Bangkok

Author :Naruebodin Voravudhi, Chalita Srinuan, Opal Suwannamek

Article Citation :Naruebodin Voravudhi ,Chalita Srinuan ,Opal Suwannamek , (2017 ) " Exerciser’ S Buying Decision of Whey Protein in Bangkok " , International Journal of Management and Applied Science (IJMAS) , pp. 58-62, Volume-3,Issue-1, Special Issue-2

Abstract : The purpose of this research is to compare whey protein buying decision behaviors of exercisers in Bangkok Metropolitan categorized by consumers’ personal characteristics. Samples were Bangkokians who exercised and consumed whey protein for more than six months. A set of questionnaires was used as research instrument to collect data from 217 respondents. The data were analyzed using One-way ANOVA. Majority of respondents were male entrepreneurs, aged 18- 30, who were single, with bachelor’s degrees and with average income of 10,000-20,000 baht. Main reasons for taking whey protein were to build up muscles on parts of the body and to maintain good shape. The hypothesis testing result revealed that two independent variables, the educational levels and the occupations, were related to buying decision behaviors of the consumers who were exercisers in Bangkok Metropolitan with the statistically significant level at 0.05. Moreover, it was found that among the respondents, the decision to buy whey protein was mostly at the ‘high level’ with the average value of 3.92. Key words- consumer buying decision, personal characteristics, whey protein

Type : Research paper


Copyright: © Institute of Research and Journals

| PDF |
Viewed - 15
| Published on 2017-03-11
   
   
IRAJ Other Journals
IJMAS updates
IJMAS -THANK YOU ALL FOR CONTRIBUTING YOUR PAPER TO IJMAS DEC ISSUE. ALL AUTHORS ARE REQUESTED TO GET THEIR HARD COPY NOW.
The Conference World
Facebook

JOURNAL SUPPORTED BY