International Journal of Management and Applied Science (IJMAS)
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  Journal Paper




Paper Title :
Applying Customer Consciousness For Brand Construction Using NLP

Author :Tomohiro Kawata, Takumi Kato, Kazuhiko Tsuda

Article Citation :Tomohiro Kawata ,Takumi Kato ,Kazuhiko Tsuda , (2017 ) " Applying Customer Consciousness For Brand Construction Using NLP " , International Journal of Management and Applied Science (IJMAS) , pp. 78-82, Volume-3,Issue-1, Special Issue-2

Abstract : Social-media are arising especially in teens and twenties and becoming more important to companies which tend to construct and develop their brand today. However, natural language processing which is necessary to analyse social-media are not effectively utilized yet for study of branding. In this paper, a method of applying natural language processing for branding was developed. To apply natural language processing, dictionaries which is used to verify target texts have certain attributes is created and target texts are analysed with morphological analysis and N-gram model. The authors inspected how accurate the dictionaries work with reading texts and judging the interpretation was collect and evaluated precise, although it could stand further improvement, especially in tagging sensibilities. Index Term- Branding, Brand Equity, Natural language processing, Consumer Generated Media

Type : Research paper


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