Paper Title :The Role of Social Media on Tourist Consumer Acculturation
Author :Nurdan Sevim, Elif Eroglu Hall
Article Citation :Nurdan Sevim ,Elif Eroglu Hall ,
(2017 ) " The Role of Social Media on Tourist Consumer Acculturation " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 99-103,
Volume-3,Issue-1, Special Issue-1
Abstract : Acculturation is used to describe the adaptation of immigrants and sojourners to different cultures in the most
general sense. Tourists among people experience intensely the process of coming into contact and meeting with a foreign
culture which is the most basic process of acculturation procedure. Therefore, tourism and tourists are the subjects which
experience the acculturation most often. Nowadays social media as well as classic media tools started to be used intensely
for establishment of a good relationship with that culture, not suffering the difficulties of being a stranger, learning that
culture when encountered with a new culture in respect of between especially tourists and host culture. The aim of the study
is to explain theoretically the role of social media on tourist consumer acculturation. This study is based an empirical study
currently being done. The following is a review examining consumer acculturation processes, tourist consumer and the
impact of social media on tourist consumer acculturation.
Keywords - Consumer acculturation, tourist consumer acculturation, social media
Type : Research paper
Published : Volume-3,Issue-1, Special Issue-1
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-6873
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Copyright: © Institute of Research and Journals
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Published on 2017-03-11 |
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