Paper Title :Employer Branding: What it Takes to be a Sucessful Brand

Author :Afreen Fatima, Mohsin Sheikh

Article Citation :Afreen Fatima ,Mohsin Sheikh , (2017 ) " Employer Branding: What it Takes to be a Sucessful Brand " , International Journal of Management and Applied Science (IJMAS) , pp. 26-30, Volume-3,Issue-2

Abstract : Purpose- The concept of employer branding is becoming popular among the employers. Employer branding has different attributes, characteristics and is linked to different departments. Marketing, HR, communications, corporate image, Internal and external branding all has to work together for a successful employer brand. These different elements has been studied and reviewed in this paper. Design/Methodology- Bodies of literature has been studied for review and examination for better understanding of the subject. Findings- The review of the literature highlights the important characteristics, attributes and the linkage between the areas of branding. It throws light on what are the areas in which the companies need to focus for a better employer brand. A framework on employer branding has been proposed for better understanding of the concept. Keywords— Employer Branding, Internal and External Brand, Corporate Brand, Employee Value Proposition.

Type : Research paper

Published : Volume-3,Issue-2

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