International Journal of Management and Applied Science (IJMAS)
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Statistics report
Jan. 2019
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 56
Paper Published : 3634
No. of Authors : 7474
  Journal Paper




Paper Title :
Decoding Gender Representatio in Taiwanese Idol Drama

Author :Jing F. Yu, H. L. Wendy Pan

Article Citation :Jing F. Yu ,H. L. Wendy Pan , (2017 ) " Decoding Gender Representatio in Taiwanese Idol Drama " , International Journal of Management and Applied Science (IJMAS) , pp. 84-87, Volume-3,Issue-3

Abstract : In the past few decades, gender norms have gone through rapid changes. More and more women have entered the workforce and challenged the traditional gender division of labor. In addition, the influence and prevlance of the mass media has also greatly expanded in recent years. The media not only reflects social values but also creates meanings. As viewers, people abosorb these values and meanings and internalize them. Since the mass media is such an important creator and transmitor of meaning, we want to investigate how men and women were portrayed and what gender norms are created and recreated. We chose a new genre in Taiwan, called the Taiwanese idol drama, which is expeically popular among girls and women. We examined some popular idol dramas to analyze how femininity and masculinity were defined and what kind of gender expectations were embedded in the scripts. Keywords- idol drama, mass media, gender representation

Type : Research paper

Indexed : Google Scholar


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