Paper Title :The College Students’ Behavior Intention of Using Mobile Payments in Taiwan: An Exploratory Research
Author :Ming Lang Yeh, Yin Li Tseng
Article Citation :Ming Lang Yeh ,Yin Li Tseng ,
(2017 ) " The College Students’ Behavior Intention of Using Mobile Payments in Taiwan: An Exploratory Research " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 89-93,
Volume-3,Issue-3
Abstract : With the rapid development of information technology, mobile payments play crucial role to the m-commerce
system. This study applies UTAUT 2 and constructs a Structural Equation Model to discuss the college students’ intention
of using mobile payments. The results shown that the Performance Expectancy, Facilitating Conditions and Habit have
positive impact on behavior intention significantly. Hedonic motivation has negative impact on behavior intention.
Keywords- UTAUT2, Mobile Payment, behavior intention, Structural Equation Modeling.
Type : Research paper
Published : Volume-3,Issue-3
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-7557
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Copyright: © Institute of Research and Journals
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Published on 2017-06-08 |
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