International Journal of Management and Applied Science (IJMAS)
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Statistics report
Mar. 2019
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 59
Paper Published : 3874
No. of Authors : 7966
  Journal Paper




Paper Title :
The College Students’ Behavior Intention of Using Mobile Payments in Taiwan: An Exploratory Research

Author :Ming Lang Yeh, Yin Li Tseng

Article Citation :Ming Lang Yeh ,Yin Li Tseng , (2017 ) " The College Students’ Behavior Intention of Using Mobile Payments in Taiwan: An Exploratory Research " , International Journal of Management and Applied Science (IJMAS) , pp. 89-93, Volume-3,Issue-3

Abstract : With the rapid development of information technology, mobile payments play crucial role to the m-commerce system. This study applies UTAUT 2 and constructs a Structural Equation Model to discuss the college students’ intention of using mobile payments. The results shown that the Performance Expectancy, Facilitating Conditions and Habit have positive impact on behavior intention significantly. Hedonic motivation has negative impact on behavior intention. Keywords- UTAUT2, Mobile Payment, behavior intention, Structural Equation Modeling.

Type : Research paper


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