Paper Title :Sensory Marketing: Cast The Human Perception

Author :Sudheer Katragadda, Gurram Ashok, Anusha Mallireddy

Article Citation :Sudheer Katragadda ,Gurram Ashok ,Anusha Mallireddy , (2017 ) " Sensory Marketing: Cast The Human Perception " , International Journal of Management and Applied Science (IJMAS) , pp. 24-25, Volume-3,Issue-4

Abstract : Sensory Marketing is a critical marketing instrument or strategy which gives a great opportunity to organizations to maximize profitability and its sales. Progressively the world of sensory marketing is turning out to be enormous business for brands. It's intended to appeal to all the human senses, to connect with emotions and along these lines impact buying behavior. New innovation is helping brands give sensory experiences that are more immersive and, regularly, wouldn't look strange in a science fiction novel. When the whole marketing world is talking client encounter, and the attention is on making an enthusiastic association amongst brands and customers, sensory branding is a strategy you ought to consider. Keywords - Sensory Marketing, Sensory Branding, Experiential Marketing, Marketing tools, marketing, customer perception, human senses in marketing.

Type : Research paper

Published : Volume-3,Issue-4

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