International Journal of Management and Applied Science (IJMAS)
current issues
Volume-4,Issue-8  ( Aug, 2018 )
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Statistics report
Nov. 2018
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 54
Paper Published : 3316
No. of Authors : 6857
  Journal Paper




Paper Title :
The Influence of Service Quality and Prior Knowledge on Customer Satisfaction and Reuse Intention in Korean Low Cost Carriers

Author :Dong-Su Kim, Sanghak Lee, Yunhaeng Nam, Anna Song, Youngkyung Ryu

Article Citation :Dong-Su Kim ,Sanghak Lee ,Yunhaeng Nam ,Anna Song ,Youngkyung Ryu , (2017 ) " The Influence of Service Quality and Prior Knowledge on Customer Satisfaction and Reuse Intention in Korean Low Cost Carriers " , International Journal of Management and Applied Science (IJMAS) , pp. 38-40, Volume-3,Issue-4

Abstract : This study aimed at finding the ways to improve competitiveness of Korean low cost carriers in the highly competitive air transport market by understanding the relation among the influence of prior knowledge, service quality on customer satisfaction and reuse intention. A questionnaire was administered to 220 customers who had experienced LCCs before. The results revealed that customers who have much prior knowledge are more likely to be satisfied and to reuse. Secondly, the influence of service quality on customer satisfaction and reuse intention was statistically significant. Thirdly, the results revealed that customer satisfaction positively influenced reuse intension. Index terms - Low Cost Carrier, Prior Knowledge, Service Quality, Customer Satisfaction, Reuse Intention

Type : Research paper

Indexed : Google Scholar


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