Paper Title :Observations on The Obstacles of Online Entry Mode for Foreign Companies Expanding to China
Author :Gevorg (George) Grigoryan
Article Citation :Gevorg (George) Grigoryan ,
(2017 ) " Observations on The Obstacles of Online Entry Mode for Foreign Companies Expanding to China " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 40-46,
Volume-3,Issue-4
Abstract : This paper looks into various entry modes that foreign firms choose for the Chinese market. Based on researcher’s
field work, observations are described about the obstacles of online entry mode that foreign firms face in China. In
conclusion, comparisons are made between the literature and the author’s observations on entry modes in China. It is
suggested that online entry mode as a single market entry strategy encounters many obstacles and, thus, is largely inefficient
in China.
Keywords- entry mode, internationalization, China, FDI, online entry mode, e-marketing, e-commerce, Baidu, TMall,
WeChat.
Type : Research paper
Published : Volume-3,Issue-4
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-7885
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Copyright: © Institute of Research and Journals
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Published on 2017-06-27 |
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