International Journal of Management and Applied Science (IJMAS)
current issues
Volume-4,Issue-8  ( Aug, 2018 )
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  2. Volume-4,Issue-7  ( Jul, 2018 )
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Statistics report
Nov. 2018
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 54
Paper Published : 3316
No. of Authors : 6857
  Journal Paper




Paper Title :
Observations on The Obstacles of Online Entry Mode for Foreign Companies Expanding to China

Author :Gevorg (George) Grigoryan

Article Citation :Gevorg (George) Grigoryan , (2017 ) " Observations on The Obstacles of Online Entry Mode for Foreign Companies Expanding to China " , International Journal of Management and Applied Science (IJMAS) , pp. 40-46, Volume-3,Issue-4

Abstract : This paper looks into various entry modes that foreign firms choose for the Chinese market. Based on researcher’s field work, observations are described about the obstacles of online entry mode that foreign firms face in China. In conclusion, comparisons are made between the literature and the author’s observations on entry modes in China. It is suggested that online entry mode as a single market entry strategy encounters many obstacles and, thus, is largely inefficient in China. Keywords- entry mode, internationalization, China, FDI, online entry mode, e-marketing, e-commerce, Baidu, TMall, WeChat.

Type : Research paper

Indexed : Google Scholar


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