International Journal of Management and Applied Science (IJMAS)
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Statistics report
Nov. 2018
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 54
Paper Published : 3316
No. of Authors : 6857
  Journal Paper




Paper Title :
Service Quality of Hotels in Udon Thani’s Town, Thailand

Author :Kankanith Kullachatteeratham

Article Citation :Kankanith Kullachatteeratham , (2017 ) " Service Quality of Hotels in Udon Thani’s Town, Thailand " , International Journal of Management and Applied Science (IJMAS) , pp. 145-147, Volume-3,Issue-5

Abstract : The objectives of the study of Service Quality of Hotels in Udon Thani’s Town, Thailand were 1) to study SERVQUAL of hotels in Udon Thani’s Town, Thailand in 5 factors which were tangibles, reliability, assurance, responsiveness and empathy and 2) to study the comparison between customers’ expectation and customers’ satisfaction. The samples were Thais, domestic tourists who received service from hotels in Udon Thani’s Town by using the stratified random sampling of 400 samples. The research method was questionnaires and hypothesis testing statistics or t-test to make a comparison analysis between services from customers’ expectation and level of satisfaction from customers’ perception. The result revealed that the respondents expected tangibles at a highest level; empathy, responsiveness at a high level. The respondents satisfied tangibles and empathy at a highest level; responsiveness and assurance were at a high level. Keywords- Service Quality, expectation, satisfaction

Type : Research paper

Indexed : Google Scholar


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