Paper Title :Linking Open Innovation and NPD Process Capabilities: The Role of Organizational Structure
Author :Sanazmonsef, Nasrin Jorkesh Varnosfaderani, Salim Masood Nassery
Article Citation :Sanazmonsef ,Nasrin Jorkesh Varnosfaderani ,Salim Masood Nassery ,
(2017 ) " Linking Open Innovation and NPD Process Capabilities: The Role of Organizational Structure " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 40-44,
Volume-3,Issue-5
Abstract : The corepoint of this studyremains to scrutinize the relationships betweenOI, organizational structure and soNew
Product Development (NPD) process.
This paperprovides a model in examining the controllingpart of organizational structure influencesamongstOI and potentials
of NPD developmentcontaining development, planning, commercialization and marketing.
The mainpoint is on the impact of OIover theNPD process skills with anattentionto the part of organizational features. The
PROCESS of Hayes along with the Regression analysis wasapplied to assess the theory in a model of 126 firms in
Technology Park of Malaysia.
Findingsreveal that, formalization controls the connection amongstthe OI and various points of NPD process. Instead,
complexity manages the mattersexcluding marketing while centralization manages just in planning.
Keywords: Open Innovation, Formalization, New Product Development, Complexity and Centralization
Type : Research paper
Published : Volume-3,Issue-5
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-8211
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Copyright: © Institute of Research and Journals
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Published on 2017-07-18 |
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