Paper Title :The Past, Present and Future of Digital Television in Thailand

Author :Siriwan Anantho

Article Citation :Siriwan Anantho , (2017 ) " The Past, Present and Future of Digital Television in Thailand " , International Journal of Management and Applied Science (IJMAS) , pp. 70-74, Volume-3,Issue-6

Abstract : In 2012 the National Broadcasting and Telecommunications Commission (NBTC) funded a research study conducted by the Center for Communication Policy Study (CCPS), Sukhothai Thammathirat Open University, Thailand. The aims of the research were mainly to examine 1) the factors to determine the number of digital television channels for commercial, public and community services; and 2) the guidelines to determine the number of SD and HD channels. The CCPS had a number of recommendations proposed to the NBTC for the upcoming digital television transition in Thailand. After the launch of the 24 commercial digital terrestrial television in April 2014, the DTV transition has proved to be difficult. The NBTC has been accused of failing to comply with regulations in accordance with the Broadcasting Master Plan, thus making many viewers unable to access digital channels, and caused a serious loss of channels revenue. After three years, the DTV transition in Thailand has still faced many challenges. When looking back to the research conducted by the CCPS in 2012, it is clear that the recommendations in the research have not been taken sufficiently into account. On the road to digital television transition, The NBTC was always blamed for the big part of the DTV transition failure and has not taken serious responsibilities. Under the legal contract, the DTV operators have been in difficulties to find their ways out. Index Terms- digital television transition, Thailand,

Type : Research paper

Published : Volume-3,Issue-6

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