Paper Title :Corporate Social Responsibility (CSR) is an important tool of Public Relations (PR)

Author :Jannes Punita

Article Citation :Jannes Punita , (2017 ) " Corporate Social Responsibility (CSR) is an important tool of Public Relations (PR) " , International Journal of Management and Applied Science (IJMAS) , pp. 25-28, Volume-3,Issue-6

Abstract : The paper elaborates the various tools of Public Relations used by the corporate houses in day-to-day life. Many companies are recognizing that since they are managing an economic unit in the society, they need to practice Corporate Social Responsibility (CSR). The paper also reflects that Corporate Social Responsibility is an effective tool of Public Relations. The systematic approach to CSR will result in sustainable development of an area, state or country. Keywords - Corporate Social Responsibility, Social Responsibility, Public Relations, Sustainable Development

Type : Research paper

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