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  Journal Paper


Paper Title :
The Impact of Push and Pull Mobile Technology on E-Business Development in Kenya

Author :Erastus Thoronj

Article Citation :Erastus Thoronj , (2017 ) " The Impact of Push and Pull Mobile Technology on E-Business Development in Kenya " , International Journal of Management and Applied Science (IJMAS) , pp. 10-15, Volume-3,Issue-7

Abstract : The increasingly business development and witnessed decades of technological advancement has brought ebusiness growth in Kenya. The realized push and pull technology in Mobile telephony business drifting from ordinary service, to Mpesa services (mobile money transfer) ecitizen (government centralized services) and to personalized e-business has led to huge profit margin across mobile technology in Kenya and beyond. Mobile telephony technology advancement continues to develop with more of drastic business development where push services which includes instant messaging, chat messages, whatsapp, conferencing, skyping and emails and others including online betting and gaming, sport results, monitoring consoles and sensor network monitoring online betting and gaming, sport results, monitoring consoles and sensor network monitoring have enabled has formed transmissions from client in business transaction today. Pull technology on the other hand has been realized by Kenyan e-business by technologically pulling for information that the client require through research. The study was motivated to determine the extent to which Mobile telephony technological advancement has impacted on e-business development in Kenya, to ascertain the extent to which Mobile telephony technological innovation has impacted on e-business development in Kenya, to establish the extent to which Mobile telephony technological proactiveness has impacted on e-business development in Kenya. The research adopted a descriptive research design. Target population constituted registered business entities, Government agencies, Mobile telephony companies and mobile services users. The sample size of the study was 200. Primary data were collected using an interview guide and a semi-structured questionnaire, which was administered to respondents from sampled target population. The study established that mobile telephony e-business development was influenced by the proactiveness of the mobile telephony technology in aspects such as identifying business ventures that has been actively pushed and pulls in e-business. Further, the study established that innovation was important and influenced the e-business development especially e-business creation and tap technological innovation. The study also revealed that technological advancement, technological innovative, technological proactiveness directly has impacted on e-business development. The study recommends that due to continued e-business development especially in Kenyan market and with entrepreneurial Kenyan spirits should E-business can significantly enhance be enhanced through push and pull technology innovative and proactiveness. KEY Words- Technological advancement, Technological Innovation, Technological Proactiveness , Push and Pull Technological.

Type : Research paper

Published : Volume-3,Issue-7


DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-8626   View Here

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