International Journal of Management and Applied Science (IJMAS)
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current issues
Volume-5,Issue-7  ( Jul, 2019 )
Past issues
  1. Volume-5,Issue-7  ( Jul, 2019 )
  2. Volume-5,Issue-6  ( Jun, 2019 )
  3. Volume-5,Issue-5  ( May, 2019 )
  4. Volume-5,Issue-4  ( Apr, 2019 )
  5. Volume-5,Issue-3  ( Mar, 2019 )
  6. Volume-5,Issue-2  ( Feb, 2019 )
  7. Volume-5,Issue-1  ( Jan, 2019 )
  8. Volume-4,Issue-12  ( Dec, 2018 )
  9. Volume-4,Issue-11  ( Nov, 2018 )
  10. Volume-4,Issue-10  ( Oct, 2018 )

Statistics report
Sep. 2019
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 65
Paper Published : 4062
No. of Authors : 8340
  Journal Paper




Paper Title :
In-Flight Safety Videos: Safety Measure or Marketing Gimmick?

Author :Norita Ahmad, Rania Al Sakaf, Rim Zakaria

Article Citation :Norita Ahmad ,Rania Al Sakaf ,Rim Zakaria , (2017 ) " In-Flight Safety Videos: Safety Measure or Marketing Gimmick? " , International Journal of Management and Applied Science (IJMAS) , pp. 43-47, Volume-3,Issue-7

Abstract : This exploratory paper discusses whether in-flight safety briefings influence the safety of passengers during a real airborne incident or are these videos just another form of an airline company’s marketing gimmick and promotional campaign. By analyzing the content of some of the popular in-flight safety videos, thispaper alsodiscusses the fundamentals of implementing a successful viral marketing campaign, and its impacton the brand image of the airlines. Keywords: marketing, tourism, airline safety videos, in-flight safety briefing, seeding strategy, word of mouth, travel, viral marketing

Type : Research paper


Copyright: © Institute of Research and Journals

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