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  Journal Paper


Paper Title :
In-Flight Safety Videos: Safety Measure or Marketing Gimmick?

Author :Norita Ahmad, Rania Al Sakaf, Rim Zakaria

Article Citation :Norita Ahmad ,Rania Al Sakaf ,Rim Zakaria , (2017 ) " In-Flight Safety Videos: Safety Measure or Marketing Gimmick? " , International Journal of Management and Applied Science (IJMAS) , pp. 43-47, Volume-3,Issue-7

Abstract : This exploratory paper discusses whether in-flight safety briefings influence the safety of passengers during a real airborne incident or are these videos just another form of an airline company’s marketing gimmick and promotional campaign. By analyzing the content of some of the popular in-flight safety videos, thispaper alsodiscusses the fundamentals of implementing a successful viral marketing campaign, and its impacton the brand image of the airlines. Keywords: marketing, tourism, airline safety videos, in-flight safety briefing, seeding strategy, word of mouth, travel, viral marketing

Type : Research paper

Published : Volume-3,Issue-7


DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-8676   View Here

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