International Journal of Management and Applied Science (IJMAS)
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current issues
Volume-5,Issue-7  ( Jul, 2019 )
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  1. Volume-5,Issue-7  ( Jul, 2019 )
  2. Volume-5,Issue-6  ( Jun, 2019 )
  3. Volume-5,Issue-5  ( May, 2019 )
  4. Volume-5,Issue-4  ( Apr, 2019 )
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  8. Volume-4,Issue-12  ( Dec, 2018 )
  9. Volume-4,Issue-11  ( Nov, 2018 )
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Statistics report
Sep. 2019
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 65
Paper Published : 4063
No. of Authors : 8344
  Journal Paper




Paper Title :
Exploration of Commercial Usage of Social Media

Author :Ibrahim Akman

Article Citation :Ibrahim Akman , (2017 ) " Exploration of Commercial Usage of Social Media " , International Journal of Management and Applied Science (IJMAS) , pp. 89-93, Volume-3,Issue-7

Abstract : In this study, adoption of Social Media for commercial purposes (SMC) has been analyzed using the extended Theory of Reasoned Action (TRA) model with two external variables. The external variables include Perceived level of Awareness (PLA) and Perceived Reliability/Enjoyment (PR/E). A survey has been conducted for this purpose. The data were systematically analyzed using path analysis approach based on univariate and bivariate least square regression. The test results indicated that TRA has significant predictive power regarding adoption of SMC. Additionally, all of the external variables showed significant influence in the research model. Keywords - Social media, social networking sites, E-commerce, Theory of Reasoned Action, regression, path analysis.

Type : Research paper


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