Paper Title :Customer Involvement, Appropriability and Innovation Performance: A Structure Equitation Model View
Author :Min-Nan Chen
Article Citation :Min-Nan Chen ,
(2017 ) " Customer Involvement, Appropriability and Innovation Performance: A Structure Equitation Model View " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 109-113,
Volume-3,Issue-9
Abstract : Drawing on the literature focusing on service innovations, the study aims to examine interrelationships of
customer involvement (responsive and proactive), appropriability and firm’s innovation performance by using the structural
equitation modeling. Based on a dataset of 311 top service firms in Taiwan, the results support that informal appropriability
plays positive mediation role of the relationship between types of customer involvement and firm’s innovation performance.
The paper concludes that taking advantages of customer involvement and leveraging them to facilitate informal protection
efforts to attain superior firm’s innovation performance.
Keywords - Customer Involvement, Appropriability, Innovation Performance
Type : Research paper
Published : Volume-3,Issue-9
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-9412
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Copyright: © Institute of Research and Journals
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Published on 2017-11-24 |
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