International Journal of Management and Applied Science (IJMAS)
current issues
Volume-4,Issue-8  ( Aug, 2018 )
Past issues
  1. Volume-4,Issue-8  ( Aug, 2018 )
  2. Volume-4,Issue-7  ( Jul, 2018 )
  3. Volume-4,Issue-6  ( Jun, 2018 )
  4. Volume-4,Issue-5  ( May, 2018 )
  5. Volume-4,Issue-4  ( Apr, 2018 )
  6. Volume-4,Issue-3  ( Mar, 2018 )
  7. Volume-4,Issue-2  ( Feb, 2018 )
  8. Volume-4,Issue-1  ( Jan, 2018 )
  9. Volume-3,Issue-12  ( Dec, 2017 )
  10. Volume-3,Issue-11  ( Nov, 2017 )

Statistics report
Nov. 2018
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 54
Paper Published : 3316
No. of Authors : 6857
  Journal Paper




Paper Title :
Customer Involvement, Appropriability and Innovation Performance: A Structure Equitation Model View

Author :Min-Nan Chen

Article Citation :Min-Nan Chen , (2017 ) " Customer Involvement, Appropriability and Innovation Performance: A Structure Equitation Model View " , International Journal of Management and Applied Science (IJMAS) , pp. 109-113, Volume-3,Issue-9

Abstract : Drawing on the literature focusing on service innovations, the study aims to examine interrelationships of customer involvement (responsive and proactive), appropriability and firm’s innovation performance by using the structural equitation modeling. Based on a dataset of 311 top service firms in Taiwan, the results support that informal appropriability plays positive mediation role of the relationship between types of customer involvement and firm’s innovation performance. The paper concludes that taking advantages of customer involvement and leveraging them to facilitate informal protection efforts to attain superior firm’s innovation performance. Keywords - Customer Involvement, Appropriability, Innovation Performance

Type : Research paper

Indexed : Google Scholar


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