International Journal of Management and Applied Science (IJMAS)
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Statistics report
Nov. 2018
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 54
Paper Published : 3316
No. of Authors : 6857
  Journal Paper




Paper Title :
E-Banking Services as a Competitive Edge in Pakistan Banking Sector: Recent Adopters Prospective

Author :Aisha Rauf, Sundas Rauf, Rashid Mehmood

Article Citation :Aisha Rauf ,Sundas Rauf ,Rashid Mehmood , (2017 ) " E-Banking Services as a Competitive Edge in Pakistan Banking Sector: Recent Adopters Prospective " , International Journal of Management and Applied Science (IJMAS) , pp. 45-52, Volume-3,Issue-9

Abstract : Electronic Banking has brought dramatic variations and new dimensions which have modernized the behaviors in which banks are functioning. Indeed, these dimensions also bring an influence on the performance of banking sector. In this study, we have developed an integrated model to analyze the impact of E-banking on the performance especially in terms of profit margin of those banks who have adopted it recently in Pakistan for the period of less than 5 years while incorporating the effect of all factors which are pivotal to embrace the electronic banking. The four commercial banks of Pakistan are considered for analysis. By applying the OLS (Ordinary Least Square) method on the concerned sample, the results show that adoption of electronic banking facilitations have substantial influence on performance in terms of margin of the banks who have adopted it recently. The study suggests that it will bring a competitive edge for these banks not only in Pakistan but also at international level in this era of economic loss. Keywords- Electronic banking, Pakistan, Competitive edge, Recent adopters

Type : Research paper

Indexed : Google Scholar


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