International Journal of Management and Applied Science (IJMAS)
current issues
Volume-4,Issue-8  ( Aug, 2018 )
Past issues
  1. Volume-4,Issue-8  ( Aug, 2018 )
  2. Volume-4,Issue-7  ( Jul, 2018 )
  3. Volume-4,Issue-6  ( Jun, 2018 )
  4. Volume-4,Issue-5  ( May, 2018 )
  5. Volume-4,Issue-4  ( Apr, 2018 )
  6. Volume-4,Issue-3  ( Mar, 2018 )
  7. Volume-4,Issue-2  ( Feb, 2018 )
  8. Volume-4,Issue-1  ( Jan, 2018 )
  9. Volume-3,Issue-12  ( Dec, 2017 )
  10. Volume-3,Issue-11  ( Nov, 2017 )

Statistics report
Nov. 2018
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 54
Paper Published : 3319
No. of Authors : 6866
  Journal Paper




Paper Title :
Effect of Customer Demographics on their Perception Towards CRM Practices Adopted by Selected Hotels in Rajasthan Province of India

Author :Karunesh Saxena, Farheen

Article Citation :Karunesh Saxena ,Farheen , (2017 ) " Effect of Customer Demographics on their Perception Towards CRM Practices Adopted by Selected Hotels in Rajasthan Province of India " , International Journal of Management and Applied Science (IJMAS) , pp. 96-99, Volume-3,Issue-9

Abstract : Hotel industry is a highly flourishing, lucrative and competitive market. To compete in such a market, the hotels should focus on maintaining good relations with the customers and satisfying the customers. Increasingly, the organizations are using Customer Relationship Management (CRM) to help boost sales and revenues by focusing on customer retention and customer loyalty. CRM is the new concept of customer retention and its ruling the marketing world like a pro. Rajasthan province of India is on the world map of tourism and well renowned for its hotel industry. There is a limited study on this topic hence the researcher finds it worth exploring the topic in this region. An attempt has been made in this paper to study the perception of customers towards CRM practices followed by Managers of respondent organizations. Keywords: Hospitality Industry, Customer Relationship Management, Customer Retention, Customer Loyalty

Type : Research paper

Indexed : Google Scholar


Copyright: © Institute of Research and Journals

| PDF |
Viewed - 35
| Published on 2017-11-24
   
   
IRAJ Other Journals
IJMAS updates
IJMAS -THANK YOU ALL FOR CONTRIBUTING YOUR PAPER TO IJMAS DECEMBER ISSUE.ALL AUTHORS ARE REQUESTED TO GET THEIR HARD COPY NOW.
The Conference World

JOURNAL SUPPORTED BY