International Journal of Management and Applied Science (IJMAS)
current issues
Volume-4,Issue-8  ( Aug, 2018 )
Past issues
  1. Volume-4,Issue-8  ( Aug, 2018 )
  2. Volume-4,Issue-7  ( Jul, 2018 )
  3. Volume-4,Issue-6  ( Jun, 2018 )
  4. Volume-4,Issue-5  ( May, 2018 )
  5. Volume-4,Issue-4  ( Apr, 2018 )
  6. Volume-4,Issue-3  ( Mar, 2018 )
  7. Volume-4,Issue-2  ( Feb, 2018 )
  8. Volume-4,Issue-1  ( Jan, 2018 )
  9. Volume-3,Issue-12  ( Dec, 2017 )
  10. Volume-3,Issue-11  ( Nov, 2017 )

Statistics report
Nov. 2018
Submitted Papers : 80
Accepted Papers : 10
Rejected Papers : 70
Acc. Perc : 12%
Issue Published : 54
Paper Published : 3316
No. of Authors : 6857
  Journal Paper




Paper Title :
A Relationship Study of Price Promotion, Customer Quality Evaluation, Customer Satisfaction and Repurchase Intention: A Case Study of Starbucks in Thailand

Author :Qintao Zhang, Kriengsin Prasongsukarn

Article Citation :Qintao Zhang ,Kriengsin Prasongsukarn , (2017 ) " A Relationship Study of Price Promotion, Customer Quality Evaluation, Customer Satisfaction and Repurchase Intention: A Case Study of Starbucks in Thailand " , International Journal of Management and Applied Science (IJMAS) , pp. 29-32, Volume-3,Issue-9

Abstract : The purpose of this research is to investigate the relationship among price promotions, beverage and food quality, service quality, customer’s satisfaction and repurchase intention in Starbucks (Thailand).A questionnaire was conducted to collect data from the respondents who visited Starbucks in Thailand. Correlation was applied to analyze the relationships among variables. The results suggested that price promotion in Starbucks has a positive relationship on customer evaluation on food and beverage quality and service quality, and a strongly positive relationship between customer satisfactions and repurchase intention. The findings encourage coffee shop management to utilize strategic price promotions to improve customer evaluation and satisfaction, which further contribute to customer loyalty. Keywords - Price promotion, customer evaluation, customer satisfaction, repurchase intention

Type : Research paper

Indexed : Google Scholar


Copyright: © Institute of Research and Journals

| PDF |
Viewed - 43
| Published on 2017-11-24
   
   
IRAJ Other Journals
IJMAS updates
IJMAS -THANK YOU ALL FOR CONTRIBUTING YOUR PAPER TO IJMAS DECEMBER ISSUE.ALL AUTHORS ARE REQUESTED TO GET THEIR HARD COPY NOW.
The Conference World

JOURNAL SUPPORTED BY