Paper Title :Transforming their Macro-Environment: How Can Firms Advance Macro-Systemic Innovation?

Author :Kahlert

Article Citation :Kahlert , (2017 ) " Transforming their Macro-Environment: How Can Firms Advance Macro-Systemic Innovation? " , International Journal of Management and Applied Science (IJMAS) , pp. 51-62, Volume-3,Issue-10

Abstract : Some of the most promising innovations, such as autonomous driving or e-mobility, depend not only on advanced technology and superior product performance but on transformations in the broader external environment. Shaping the environment in a favorable way is a core entrepreneurial activity that has not received sufficient attention in the innovation literature. Our paper adopts a stakeholder management perspective and employs a multi-case study approach to study how firms can work towards the required transformation of the environment. Building on interviews with managers and stakeholders in the European automotive industry we derive a framework that distinguishes three dimensions along which companies can act (orientation, directness, migration approach). We derive and discuss implications for the academic literature and management practice.

Type : Research paper

Published : Volume-3,Issue-10

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