Paper Title :Factors Influencing Tourist to purchase Souvenirs
Author :Efni Siregar, Faulina, Vivianti Novita
Article Citation :Efni Siregar ,Faulina ,Vivianti Novita ,
(2017 ) " Factors Influencing Tourist to purchase Souvenirs " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 58-64,
Volume-3,Issue-10
Abstract : This study aimed to investigate the factors affecting on the tourist’s purchase behavior. In this study, researchers
made questionnaire with 24 questions. Target respondents of this survey are tourists who purchase souvenirs in stores. About
182 tourists were selected used purposive sampling method to respond the questionnaires. Factors that influence purchase
decision: personal, social factors, psychological, and situational factors were used as variables in this study. Data resulted
from research questionnaire, were analyzed by Exploratory Factor Analysis (EFA) and multiple regression analysis. The
reliability of social and situational factor were measured through Cronbach's alpha as 0.774 and 0.758. Therefore, based on
the results of this study, the variable of situational factors had the highest impact on tourist’s purchase behavior, then
followed by social factors.
Keyword- Tourist, purchase, personal, social, psychological, situational, souvenir
Type : Research paper
Published : Volume-3,Issue-10
Copyright: © Institute of Research and Journals
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Published on 2018-01-03 |
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