Paper Title :Bangkok Residents’ Decisions in Choosing Bali as a Tourism Destination
Author :Wanida Khonglaem, Aungkana Sukwises, Nutthapat Kaewrattanapat, Nattapol Pourprasert
Article Citation :Wanida Khonglaem ,Aungkana Sukwises ,Nutthapat Kaewrattanapat ,Nattapol Pourprasert ,
(2017 ) " Bangkok Residents’ Decisions in Choosing Bali as a Tourism Destination " ,
International Journal of Management and Applied Science (IJMAS) ,
pp. 33-36,
Volume-3,Issue-10
Abstract : The objective of this research were to study the history and tourist attractions of Bali in Indonesia and the factors
which effected the decisions of Bangkok residents in choosing Bali in Indonesia as their destination for travelling. The
research was conducted by using qualitative approach from collected documents and quantitative approach from
questionnaires in survey research. Sample of this research were Bangkok residents who was older than 20 years old chosen
by accidental sampling. Sample size was calculated using the formula defined by Taro Yamane with a confidence level of
95% and +/- 5% margin of error.
The research findings revealed that
1. There were Eras and important historical events of Bali in Indonesia. First, Bali was the residence ofAustronesian tribe in
2000 B.C. Then,they were influenced by culture of Hindu and Java In 11 A.D. Next, 16 A.D. was the golden era of Bali
history and culture. In 1846 Dutch army was successful in seizing many kingdoms. Japan seized Indonesia in World War II
so Dutch was driven out. After that, Indonesia declared independence on August,17 in 1945. Finally, Bali has been part of
Indonesia since 1949.
2. Most of the tourist attractions in Bali were historical and cultural sightseeing. Besides, there were beaches and islands.
3. Most of the samples in this research were 36-45 years old single female with bachelor degree. They were office workers
with the income from 10,001-20,000 baht. The factor which effected the sample’s decisions were the variety and beauty of
the tourist attractions that got the highest point (average 4.89) which was approximate to the factor of money worth (average
4.82).The finding of relationships among individual factors which effected the decisions of the sample using Chi-square test
with a confidence level of 95% revealed that age, education, career and income were important factors which effected the
decisions of Bangkok residents in choosing Bali in Indonesia as their destination for travelling.
Key terms: Decisions in Choosing, Tourism, Bali
Type : Research paper
Published : Volume-3,Issue-10
DOIONLINE NO - IJMAS-IRAJ-DOIONLINE-9806
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Copyright: © Institute of Research and Journals
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Published on 2018-01-03 |
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