Paper Title
Management Factors Influencing The Tourism Development Based on Halal: A Case Study of Chiang-Mai
Abstract
Tourism is a growing industry of Thailand. However, the tourism based on Halal is still minimal success. The
purposes of this research were to study the current situation of management factors and the tourism development based on
Halal in Chiang-Mai, to study the problems that Muslim tourists and Muslim entrepreneurs often face during their visiting,
and to study influencing management factors on the tourism development based on Halal. This research was conducted with
a mixed method of quantitative and qualitative. A nonprobability sampling and convenience sampling were conducted to
obtain sample group. Ten informants was selected for an in-depth interview. The major benefits of this research were to
understand the current situation of tourism, and problems of tourism development based on Halal. Moreover, it was
important to understand the management factors influencing the tourism development based on Halal and be able to use
these information to promote and expand tourism for Muslim tourists properly.
Keywords- Halal, Management Factors, Tourism Development