Paper Title
Assessment of South African Journalists' Knowledge and Application of Webcasting Technology
Abstract
This study investigated journalists’ knowledge and application of webcasting technology in South Africa. Anchored
on Technological Determinism theory, the study adopted survey method to carry out the investigation. Copies of questionnaire were
distributed to practicing journalists at North West Province using purposive sampling techniques. Findings suggest that the knowledge
and application of webcasting technology by journalists is very low as a result of lack of facilities, poor internet access, computer
illiteracy and editorial policy of the various media houses they are attached to. The work recommends that media proprietors
should provide, as part of the work environment, IT software and hardware configurations so as to enable journalists align
their day to day operations' with international best practices.
Index terms- Webcasting Technology, South African Journalists, Webcasting Knowledge, Webcasting Application, Technological
Determinism Theory