Paper Title
Impact of Information Technology on the Travel Agency Business: A Case Study of Travel Agencies in Bangkok
Abstract
The research studies the impact of information technology on the travel agency business in case of travel agency
in Bangkok. The objective are1). To study impacts of Information Technology on the Travel Agency Business in Bangkok,
and 2). To study tourist’s opinions about travel planning by online without travel agent. This research used only quantitative
method by conducting questionnaires to sample 2 target groups which are traditional travel agency and Thai and
International tourists in Khaosan Road, Bangkok, Thailand. The finding shows there are equality of result between negative
and positive impact to traditional travel agency.Next, the result about travel planning by online without travel agent also
shows tourist prefer to use online booking more than traditional travel agency because of it is very time saving and
convenience. Therefore,the research was conducted in order to be guideline and main issue to travel agency should be
consider more and improve their operation following changed of globalization in the future to meet tourist’s need and
motivation to drive economy in Thailand for both domestic and international tourists.
Keywords - Information Technology, E-Commerce, Disintermediation, Travel Agent