Paper Title
The Effects of CSR Activities on Environmental Protection: The Moderating Role of Internationalization
Abstract
According to the reasoning of stakeholder and neo-institutional view, firms gain legitimacy by demonstrating
their commitment to institutional rules. Today, many firms sell their image as a responsible corporate citizen in the
institutionalized society by showing their investments in Corporate Social Responsibility (CSR). The present paper well
analyzes the effectiveness of different CSR activities on environmental protection. This paper also analyzes the effectiveness
of each CSR activities under the condition of internationalization, which diversifies the institutional settings of the firm. By
testing our hypotheses on a sample of 103 firms that were operating in Korea in 2016, we find that both internal and external
CSR activities positively influence environmental protection. However, in the context of internationalization, we find that
only external CSR activity’s influence on environmental protection gets positively moderated. Contextualizing the
relationship between internationalization and the effect of CSR activities on environmental protection enhances our
understanding of the stakeholder and neo-institutional approach of CSR.