Paper Title
Business Model Innovation in Consumable Water Supply Sector – An Empirical Investigation of Sustainable Business Model Development

Abstract
The last decade has witnessed exponential rise in the water demand worldwide, thereby witnessing a lot of innovations in desalination water plants, rainwater collection methods and various ground water tapping techniques. With the current trends in the price of water, it would be wise to invest in production and distribution of consumable water. This paper focuses mainly on the filtration plants installed in cities of India, associated with tapping groundwater and distributing it after filtration. Keeping the current global water scenario in mind, it is highly important to meet the water demand at a price that yield maximum returns to the supplier and is within the reach almost all consumers, keeping the quality in check. Thus, the model demands a breakeven between various factors like quality, initial investment, regular expenses and selling price. The aim of this paper is to develop such a model that provides highest quality available at a certain rate that is affordable to maximum and simultaneously yield maximum returns. Keywords - Business Model, Innovations, Consumable Water Supply, Demand Supply of water, TDS level of Water, Financial Model, Groundwater, Water Table availability.