Paper Title
Disruptive Smart Water Technology: Transformation of the Competitive Context

Abstract
Disruptive smart water treatment technology has three impacts, which are helping to define the competitive landscape of the water treatment industry. It’s substantially decreases the bargaining power of water plants, facilitate the strategic entries of multiple mobile application and improve the position of solution providers It also opens also the door to various substitute technologies such as advanced robotics, artificial intelligence, peer to peer markets. The transformation the core competencies of players in the sectors from chemistry to computer science and specialize solution providers. The upstream shift of the dominant center of gravity within the industry chain from water production to suppliers with smart solution providers is also another great impact that is a consequence of adopting these disruptive smart water treatment technologies Keywords: Disruptive Smart water technology; competitive forces, Mobile technologies, water treatment